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What are the ways to expand your customer base?
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[QUOTE="Phantasm, post: 336535, member: 94599"] Expanding your customer base is key to the growth and prosperity of any business. Below are some ways through which this can be achieved. 1. Targeted Marketing: Identify your ideal buyer persona and send tailored advertising materials to them, using data analytics in order to understand their desires, tastes or habits so that you communicate with them effectively. 2. Referral Programs: Encourage your current customers to refer your products/services to other people by giving them rewards or incentives. Word-of-mouth recommendations are very effective for extending a company’s clientele. 3. Social Media Marketing: Utilize social media outlets for reaching probable clients. Produce engaging content, run targeted ads, and engage with followers in order to build brand reputation and attract new customers. 4. Content Marketing: Create valuable, high-quality content that caters for the needs of your audience segments as well as addresses their pain points. Share through blog posts, videos, podcasts or ebooks in order to exhibit proficiency thereby pulling in new clients. [/QUOTE]
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What are the ways to expand your customer base?
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