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What are the types of Keyword in SEO?
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[QUOTE="Yusra3, post: 330786, member: 31907"] Keywords are essential building blocks of SEO strategies. Optimizing content for specific keyword types improves site visibility and traffic quality. The main categories are: Head Terms Head terms, also called short-tail keywords, are primary single words or short phrases that concisely describe a product, service or topic. For example, "smartphone" or "web hosting service". Head terms are extremely competitive but also have high search volume potential. Long-Tail Keywords Long-tail keywords are longer and more specific multi-word phrases containing 3-6+ words, such as "affordable web hosting for small business". There is less competition for long-tail versions of head terms. The tradeoff is lower search volume. However, visitors who find long-tail keywords are highly targeted. Semantic Keywords Semantic keywords have the same essential meaning and relevance to a topic as your head terms and long-tail keywords. They should be woven throughout content to tell search engines you're covering the topic in-depth. For a law firm, semantic keywords around "personal injury" could include "work accident attorney" or "medical malpractice lawsuit". Branded Keywords Branded keywords include your company, brand, product or domain names. For example "Nike" or "Amazon". Branded terms help establish authority and mindshare. You want your brand visible for branded searches. Negative Keywords Negative keywords are irrelevant words or phrases that could trigger unwanted search traffic. A shoe company would use "slipper" as a negative keyword to avoid the wrong audience. Used in PPC ads, negative keywords save money by filtering out unqualified clicks. Mapping out related keyword types provides a framework to optimize pages and ad campaigns. Combined with thorough competitive research, a diverse keyword strategy attracts high-value searchers. The result is increased website visibility, lower cost per acquisition, and higher quality traffic. [/QUOTE]
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What are the types of Keyword in SEO?
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