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What are the types of Keyword in SEO?
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[QUOTE="Massimo, post: 320251, member: 80541"] SEO keywords are the terms added to online content inorder to increase the search engine ranking to those terms. There are different types of keywords in SEO. Some of the common types of keywords in SEO are as follows: [LIST=1] [*]Short Tail Keywords: The Short Tail Keywords are those keywords that comprise the short words, phrases, and variants. They are more generic and better than the long-tail keywords and can be used in all forms of articles. It is a must to use the short-tail keyword in the article in order to improve the ranking of the article. [*]Long Tail Keywords: The Long Tail Keywords are those keywords that comprised of two or three words and are more specific and traffic oriented. As compared to short-tail keywords, long-tail keywords are easy to use and can be divided into different phrases for better results. The conversion rates of the long tail keywords drastically increase if you use them in the form of phrases, variants, and fragments. [*]Branded Keywords: Branded Keywords are those keywords that may or may not contain the phrases of your brand or business. Branded keywords help in increasing brand awareness among the visitors, so using the Branded key is a must. While using the branded key, make sure that include the phrases and variants with your brand name and your goal should be to get number one rank on the google search engine page. [*]Non Branded Keywords: Non-Branded keys are those key that doesn’t contain any of the phrases or variants that defines your business. They help to draw more and more customers to your brand and should be used in large numbers on social media. They are absolutely distinct from the advertised keywords and should be well rated so that the website attracts more and more individuals. [*]Inferred Keywords: Inferred Keywords are also known as Geographical keywords or geo keywords. They include place names and phrases that are important. You can write "red shoes in London." Here you give your readers the impression that your business is based in London and that it deals with red shoes for men, women, and children. [*]Seasonal Keywords: These are the keywords that are used during certain occasions or seasons such as Christmas, Halloween, new year, Easter, and so on. They get ranked easily in those days and can help in amplifying the sales online. [/LIST] [/QUOTE]
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What are the types of Keyword in SEO?
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