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What alternative marketing tactics work for small business
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[QUOTE="Ayuba Ernest, post: 254559, member: 70169"] As a small business owner, you may be looking for affordable and effective marketing tactics that can help you reach your target audience. While traditional marketing methods can be costly, there are a number of alternative marketing tactics that can be just as effective, if not more so. Here are a few to consider: 1. Content marketing. Creating informative and engaging content is a great way to attract attention to your business. Whether you write blog posts, create videos or infographics, or offer free e-books or whitepapers, providing helpful and interesting information can help you attract new customers and build brand awareness. 2. Social media marketing. Utilizing social media platforms like Facebook, Twitter, and LinkedIn is a great way to connect with potential and current customers. By sharing relevant and engaging content, you can build relationships, drive traffic to your website, and increase brand awareness. 3. Email marketing. Email is a great way to stay in touch with your customers and promote your business. You can use email to announce new products or services, share helpful tips or advice, or offer coupons or discounts. 4. Pay-per-click advertising. Pay-per-click (PPC) advertising can be a cost-effective way to drive traffic to your website. With PPC, you only pay when someone clicks on your ad, making it a great option for businesses on a tight budget. 5. Search engine optimization. Optimizing your website for search engines can help you attract more visitors organically (i.e., for free). By using keyword-rich titles and descriptions, and providing helpful and informative content, you can improve your website’s ranking in search results, making it reach a wider audience. [/QUOTE]
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