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[QUOTE="allison001, post: 205804, member: 40034"] 1.BILL FASTER Your account receivable can count for 40 to 50 percent of your actual assets. Don’t batch invoice; bill as soon as you can. When payments are delayed or never arrive at all, you start to introduce cash flow problems that can seriously hinder your business ability to survive (let alone grow) even if you have plenty of business. 2.SIMPLIFY YOUR BUSINESS Simplify your business. Weed out the unprofitable and the hard-to-sell. As much as possible, use data to help you make decisions, and be willing to cut things that cost too much to deliver or don’t sell well. 3.STREAMLINE YOUR MARKETING MESSAGE Simplify your marketing message. But don’t stop there! Test different versions of your messaging on your website, in calls to action, and in your email marketing messages. Aim for a pithy message that addresses a pain point and inspires action. Develop a user or buyer persona to help you hone in on who exactly you’re trying to reach. 4.DON'T FORGET YOUR SUPPLIERS Don’t forget your suppliers. They might not be on your payroll, but they are more apt to do a few things for you at no charge because you really take care of them. [/QUOTE]
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