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Ways In Which Marketing Can Help a Company Build Brand Equity
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[QUOTE="Jasz, post: 251608, member: 61772"] The more you know about your customers and what they want, the more successful your business will be. The more you know about your competitors and what they are doing, the better prepared you are to compete. These are some ways in which marketing can help a company build brand equity: Builds Trust - A strong brand helps build trust with consumers who want to be sure that their money is well spent. A strong brand also builds trust with investors who want to see that the business has longevity and growth potential. Increases Sales - A strong brand gives customers a reason to buy from one company over another. Customers feel connected to brands that are familiar and comforting. A strong brand may also make consumers more loyal to certain products or services than others, giving companies an edge over competitors who do not have as established a reputation within the industry. Builds Loyalty - If customers like a company's product offerings because of their brand image, they may come back time after time because they like what they get from the experience of buying from that brand. This loyalty can lead to repeat business and additional sales over time as customers become more invested in their relationship with the company's brand image over time. [/QUOTE]
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