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Ways In Which Marketing Can Help a Company Build Brand Equity
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[QUOTE="Ayuba Ernest, post: 251592, member: 70169"] S There are many ways in which marketing can help a company build brand equity. By creating a strong brand identity, developing key marketing messages, and increasing visibility, marketing can help a company build a strong reputation and create a loyal customer base. By creating a strong brand identity, companies can communicate their unique value proposition to consumers. This can be done through branding exercises such as creating a tagline or logo. A strong brand identity can help a company to stand out in a crowded marketplace and build recognition. Developing key marketing messages is another way in which marketing can help a company build brand equity. This involves crafting a unique and compelling message that speaks to the target audience. The message should be clear and concise, and it should communicate the unique benefits of the product or service. Finally, marketing can help a company build brand equity by increasing visibility. This can be done through various marketing channels such as online advertising, PR, and social media. By increasing visibility, companies can reach a wider audience and build name recognition. [/QUOTE]
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