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Utilizing Virtual and Augmented Reality in Digital Marketing
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[QUOTE="King bell, post: 334021, member: 75687"] Immersive technologies like AR and VR can change the face of digital marketing by making it more interactive and captivating for users. VR may be employed in a range of applications such as 360-degree virtual tours, product demos, virtual conferences & events, virtual test drives or try-ons, immersive storytelling, VR gaming experiences, virtual training/orientation and AR product visualization. E-commerce, retail, print advertising, packaging design, social media marketing campaigns/gamification/navigations/try-before-you-buy educational experiences and brand activations are some of the areas where AR can be used. User-friendly interfaces are essential for providing user-friendly experiences that allow for easy navigation of technology. By using branded AR filters and lenses enables users to interact with a brand and share their experiences with their followers. When users do not know how to get around unfamiliar places where they find themselves; AR navigation tools will make them feel safer while enabling try-before-you-buy options helps minimize the doubt increases confidence in purchase decisions. For example when pointing their devices at educational materials or exhibits AR apps can provide extra information animations or interactive elements. Through mobile devices or at live events if designed accordingly these activations could be true visual representations of an augmented reality brand. [/QUOTE]
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Utilizing Virtual and Augmented Reality in Digital Marketing
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