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[QUOTE="Mika, post: 111338, member: 29399"] Advertising is one of the common ways to raise awareness about your business. You can use various platforms for advertising such as radio, TV, newspapers, or the internet. These days advertising on the internet is more common than radio, TV and newspaper ads. Sponsoring a social cause is one of the unusual ways to market your business. Sponsoring a social cause can be sponsoring a tree plantation in the city, funding medical equipment in a community health center, building a library in a community school, etc. In the beginning, sponsoring the events like these do not directly yield results, you will not sell more products just because you have funded medical equipment in a community health center, however, in the long run, it will help to build your brand, people will recognize your act of benevolence, and they will start taking interest in your business. Giving back to the community is actually Corporate Social Responsibility or CRS. CRS is also a marketing gimmick for businesses. [/QUOTE]
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