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Two Ways to Improve Ad Engagement on Your Blog
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[QUOTE="King bell, post: 272091, member: 75687"] The best way to improve ad engagement on your blog is to first document how you got your highest ad engagement rates, and then use that information to optimize for other subsequent posts. It sounds like common sense, but often times we get so caught up in a particular post that we forget the larger goal of driving more traffic. The first method is related to implementing social media ads into your content mix. To take this approach, write posts that are topical in nature – they can be articles with compelling headlines or interviews with industry experts and celebrities who have something interesting or insightful to say about current events. You can also write posts based on what is trending in the marketplace or news. The idea is to write posts that usher in traffic from search engines and social media sites, and then place an ad on the sidebar of your blog that drives more traffic back to the advertiser’s website. The second method is a little more advanced. When you realize that your blog has thousands of visitors and that a large portion of them are coming from search engines, you will want to make sure your ads are being seen by all those users. To do this, use a service like Google AdSense, which will place ads on the right hand side of your blog. [/QUOTE]
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