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Two Common Reasons Why Product Marketing Fails
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[QUOTE="Kingsley, post: 218260, member: 30278"] You are right, marketing differs from general advertisement in that marketing should be a well planned strategic ways design to capture a target audience so marketing always focuses on the target population and trays as much as possible to make such they convince the target audience to get the the goods or services. But advertisement is not so specific and it I always opened in nature, if goes directly into the public and everyone knows about it irrespective of who is suppose to access the product. They just make a general awareness of the product or services. So marketing been more focused in nature will certainly require some sort of skill to be able to operate in that regards, so people enter problems in trying to discharge their duties as a marketer because they even lack the basic skills involved in marketing both offline and online. Lack of technical know how has made some self acclaimed marketers to not only waste their personal time but that of the company they are trying to market for aswel. This has made so many companies to spend millions and yet they have gotten nothing in returns for all the effort they have spent in getting their product tk sell. [/QUOTE]
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