Three Stages of Marketing Campaign

[Mika]

All kind of marketing campaigns go through a bell curve. In order to understand this, draw a bell, you will see, a line will start moving up (let’s say this is point A) reaches the peak (let’s call it point B) and then falls down (let’s call it point C). All marketing campaigns start from point A, sadly, over 90 percent marketing campaigns stay at point A, it does not move up. The point is minimum effective dose. There is not much momentum at this point, there is not enough exposure, reach and engagements. This is something like running one ad on Facebook for a week, or spending $10 on Adword campaign. Businesses and marketers are not doing enough, yet they keep on wondering why they are not generating leads and sales.

The solution to this minimum effective dose is to push up and reach point B. The point B is sweat spot. This is where you are getting saturation point for your campaign. You are hitting number of touch points required.

 

[Jasmine]

This is quite an interesting analysis. A lot of people, especially small business owners, cannot go above point A. They spend money on their marketing campaigns, but the conversion is so low or non-existent that they start saying they failed in their marketing camping and they failed in their business. Unless, a business can reach the peak point, or point B in your case, with their marketing campaign, it is not possible for them to make money from sales. One of the main reasons why businesses fail in their marketing campaign is they do not learn from their mistakes, and they don't do enough research. If you failed with your first marketing campaign, you will have to analyze the campaign and try to find the loop holes. Do you use the right platform, did you target your ad to the proper audience, was your ad captivating, were you offering value?