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Brand management
Three Basic Steps for Branding
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[QUOTE="Mika, post: 247398, member: 29399"] The main purpose of a business is to generate revenue by selling products and services. This will be possible only when the business has built a brand and the products are established brands. Every businesses and product need branding. Without branding, no businesses or products will survive in the market. Building a brand means telling your potential customers who you are, what you have to offer, and what benefits the customer will get by purchasing your product and services. You will do this by using various tools and strategies. Building a brand begins by introducing your logo. The logo will give the customer a basic idea about who you are. While some bug businesses have logos that are completely unrelated to the business, most of the logos are related to the business identity. Branding also uses a slogan or a tagline to promote the business. For example, Red Bull is Red Bull Gives You Wings. The tagline should be catchy and easy to remember, it should also give meaning to your brand value. Some of the coca cola slogans are Enjoy, Life Taste Good, Make It Real, etc. Did you notice how coca cola is trying to introduce its products through the slogan? [/QUOTE]
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