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Brand management
Three Basic Steps for Branding
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[QUOTE="Jasmine, post: 247322, member: 49159"] Look at the successful businesses and the high selling products, they are there not because they are offering the best products or they have high quality products, they are there because they have built their brand value over the time. For a new business or small business owner, branding can be very confusing. If you find yourself on this shoe, here is a quick guide to branding. Branding involves three steps, let’s say the hierarchy of branding involves three steps. Logo: Introducing the logo of your company, or your product, is the first step of branding. The logo should be unique and eye catching. Identity: Just like you have your identity, your business or product also has its own identity. You will have to introduce this identity in the market. Strategy: Strategy refers to the steps you take in order to introduce your brand and the methods you use to connect with your potential customers. [/QUOTE]
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