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Social media marketing
The role of social media in marketing
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[QUOTE="Kinglegend01, post: 83838, member: 27240"] Social media was initially invented as a personal way of exchanging information and communicating between two people and a group of people but it has now extended to the business realm. It plays an essential role in marketing strategies by increasing traffic and serving as a part of your SEO strategy. Businesses need to work on their social skills and how they interact with their customers online for the best results. It has provided some key importance such as it enables you to interact with your customers. Going through the tweets and Facebook updates that are posted by your customer base gives you insight into what they need. This is useful for helping your company formulate marketing strategies that address their needs. Social media eases the process of providing and receiving feedback. If your customers have concerns or problems with what your business offers, they can let you know in a timely manner. f your competitors are already using social media accounts for marketing and engaging their customers, you need to ensure that you are keeping up with the digital marketing strategies that are being implemented. [/QUOTE]
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