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The Role of Innovation in Business Success
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[QUOTE="King bell, post: 336865, member: 75687"] Innovation is an important factor which determines the success of a company. It means giving something new in form of ideas, products, processes or methods that bring good changes and add values. The following are some of the ways to business success through innovation: 1. Competitive Advantage: Innovation makes corporations have a different outlook from the rivals by providing distinct products or services. This is important for them to distinguish themselves from others whereby they will attract more customers hence gaining competitive edge. 2. Increased Efficiency: Innovations in process and technology can increase productivity and efficiency as well. Thus leading to reduced costs, faster product delivery time besides an overall profitability boost attained through streamlining operations. 3. Adaptability to Change: In today’s rapidly changing business environment, businesses need innovation in order to adapt to changing market situations, customer needs and technological advancements.It helps firms keep pace with ever shifting environment. 4. Customer Satisfaction: Through innovations firms may satisfy their client’s requirement better than before; constant development of their goods or services would contribute into enhancing customer satisfaction levels thus creating loyalty resulting into attraction of new clients [/QUOTE]
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