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The Relation Between Brand Awareness and Repeat Purchases
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[QUOTE="Ayuba Ernest, post: 250257, member: 70169"] Brand awareness is a critical factor in repeat purchases. A study by the Journal of Marketing found that there is a strong relationship between brand awareness and repeat purchases. In fact, the study found that increased brand awareness was linked to a higher likelihood of customers making repeat purchases. One of the key goals for any business is to achieve brand awareness. When customers are aware of a brand, they are more likely to make repeat purchases. In order to achieve awareness, businesses need to focus on several different factors, including their branding, marketing, and customer service. Branding is critical for businesses because it helps customers remember who they are and what they stand for. Marketing is also important because it helps to get the word out about the company and its products. Customer service is essential because it helps to build relationships with customers and ensure that they are happy with their experience. When businesses focus on these three areas, they are more likely to achieve brand awareness and see success in the long run. [/QUOTE]
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The Relation Between Brand Awareness and Repeat Purchases
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