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The Need to create brand personality for a business
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[QUOTE="Augusta, post: 299490, member: 25283"] There is always the need to assign brand personality to a business so that the will be an increase in the business equity. Brand personality is all about a set of human characteristics that are attributed to a brand or business name. Because with an effective brand personality there will be an increase too in the business value by having a constant set of traits that a particular consumer segment enjoys. A business with brand personality enjoys a qualitative valus in addition to its functional benefits. So therefore, a brand personality isnt only beneficial to the business it Is of importance to the customers or consumers So Brand personality can be described as a set of human features that are attributed to a business name. The truth is that businesses need to rightly define their brand personalities so they consumers.csn relate effectively to it or them. The consumers react to a brand or business personality according to how they have been segmented. A budiness's brand need to result.in. targeted consumer positive emotional response as a segment.This is because the personal side of business personality is of necessity especially as it concerns this digital age where businesses deals more with artificial intelligence and automation. What do you think? [/QUOTE]
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