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The Importance of Website Speed for SEO and User Experience
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[QUOTE="King bell, post: 332537, member: 75687"] SEO and user experience depend on the speed of a website. This is why Google considers website speed as one of its ranking factors; thereby, increasing the likelihood of better page ranks on SERPs. They also make it possible for search engine to make fast crawling, mobile-first indexing, and provide user-experience signals. Core Web Vitals by Google comprises performance metrics loading like Largest Contentful Paint, First Input Delay and Cumulative Layout Shift that directly impact on user experience and contribute to search engine rankings. Fast-loading websites are more likely to be clicked on and engaged with by users. This means that they have a competitive edge in terms of click-through rates, which leads to higher SEO rankings. Additionally, this can help reduce bounce rate and increase user satisfaction, page views and engagement. For instance, fast-loading websites are accessible globally for users’ convenience. In addition, this is useful in making it accessible for people with slow internet access or who use assistive devices such as screen readers to navigate better over a site. [/QUOTE]
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