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The importance of a potential client's core values in marketing.
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[QUOTE="Etini, post: 286485, member: 90141"] I see lots of people trying to market products. Sometimes, they just end up disappointed. I believe that marketing drives and campaigns should be intention. It shouldn't be a trial and error thingy. That is why you have to understand the core values of a potential client/ customer before any attenpt to market a product or service. This is important so you don't end up wasting time, energy and resources trying to market to a completely wrong person. Everyone has values and you have to ascertain if the person's values agrees with your products before trying to sell him the product. Some parts of the world hate anything that is related to pig. Why would you waste your time to market a product made from pig to such a person. It would turn out an effort in futility. It is important to understand of the values of a potential customer agrees with the kind of products or service you are dealing with before trying to sell that product to such a person. Someone who believes that earring is a sin won't ever buy it, so leave that kind of person alone. [/QUOTE]
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The importance of a potential client's core values in marketing.
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