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Business strategy
The importance of a digital marketing strategy to small businesses
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[QUOTE="Ayuba Ernest, post: 245032, member: 70169"] Small businesses are the backbone of our economy. In order to compete in today’s digital marketplace, it is essential for small businesses to have a comprehensive digital marketing strategy. A digital marketing strategy encompasses all aspects of marketing your business online, including search engine optimization (SEO), paid search advertising (PPC), email marketing, social media marketing, and website design and development. Digital marketing is one of the most efficient and effective ways for small businesses to reach their target consumers. A well-executed digital marketing strategy can help a small business to level the playing field with larger businesses, by creating a strong online presence that can generate leads and sales. There are many different elements to a successful digital marketing strategy, but some of the most important include website design and development, search engine optimization (SEO), pay-per-click advertising (PPC), email marketing, and social media marketing. A well-executed digital marketing strategy can help small businesses to reach more customers, increase brand awareness, and drive more sales. [/QUOTE]
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