The Impact Of Technology In Marketing World

Ehunsu

New member
Technology has rapidly transformed the marketing industry. Reuters reports that digital marketing spends in the US and UK alone is it 52 billion. That's a 44% increase on the previous year.

And the 2018 marketing trends report by McKinley found that while all other marketing functions are saturated there is still a big gap between the demand for digital marketing at 59% with active supply at 19%. So what does this all mean? Digital marketing is still a really smart career choice and if you combine the right set of skills you can become one of the most in-demand business professionals in the world. But remember, as technology is transforming the industry, the jobs to be done and skills required is constantly changing. Especially to stay in the top 1% and really t-shape your digital marketing skill set.
 

Jasz

VIP Contributor
The role of digital marketing in businesses has been growing, along with the size of the businesses themselves. So many people have been using digital marketing at least once per month, and more than half of them use it hourly.
The most common marketing tactic used is search engine optimization (SEO), which is intended to boost a company's visibility on search engines such as Google. SEO helps companies attract customers by targeting keywords that are relevant to their business, and also makes it easier for customers to find the company's website online.
Digital marketing can be a powerful tool for businesses for many reasons, including:
  • It costs less money and takes less time than traditional advertising methods.
  • It can be used alongside other marketing channels to increase exposure.
  • It provides a way for small businesses to compete with large corporations on an even digital space.
  • It is productive if you know your way around and consistent too.
 
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