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The impact of mobile devices on digital marketing
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[QUOTE="Johnson2468, post: 306072, member: 93261"] The landscape of digital marketing has undergone a major change as a result of the growth of mobile devices. The majority of people in the modern world access the internet via their smartphones and tablets, and this trend is only expected to grow over the next several years. Because of this, companies now have to target mobile customers in their marketing campaigns or risk falling behind. The rise of mobile-friendly websites is one of the major impact of mobile devices on digital marketing. Businesses have realized the value of creating websites that are optimized for touch-based navigation and smaller screens as mobile usage has grown. The bounce rate of websites that are not optimized for mobile devices may be higher, which indicates that consumers are more likely to leave the site fast and may result in lost sales. Another impact of mobile devices is the growing importance of mobile apps. To complement their websites, many companies have created mobile applications that provide users with a more convenient and customized experience. Businesses can improve their marketing tactics by using the useful user behavior data that mobile apps can give them. Mobile devices have also opened up new avenues for digital marketing, such as location-based marketing. With the ability to track a user's location through their mobile device, businesses can send targeted promotions and offers based on their proximity to a particular store or venue. [/QUOTE]
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