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The effects of advertisement on consumer behavior
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[QUOTE="Jasz, post: 245454, member: 61772"] Consumer behavior is a study of how people make decisions about what to buy and why. This field of study is important to companies that rely on consumer purchasing decisions, such as retailers and product manufacturers. Advertising is one of the most common ways companies attempt to influence consumer behavior. It can be seen everywhere: on television, in magazines and newspapers, on billboards, or even on the sides of buses and other vehicles. When consumers see an advertisement, they may have many different reactions. Some ads are entertaining or humorous, while others are more serious or informative. The type of ad will affect how consumers perceive it and react to it. Furthermore, advertisements often use images or words that play on certain emotions in order to appeal to consumers' needs or desires at that moment in time (such as hunger). Consumers may also interpret an advertisement differently depending upon their past experiences with similar products or services offered by the same company (e.g., if they've had good customer service from them before). For example, if someone sees an ad for a new brand of pasta sauce but has had bad experiences with past brands from this same company (e.g., bad taste), then he may not want anything more than just plain tomato sauce. [/QUOTE]
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