The effective ways of marketing a retail business

[Alexandoy]

The marketing approach would be depending on the size of the retail business. For a small business the offline marketing is more effective particularly the poster in the street. Until now the posters are still there and doing great for the small bakeshop and small eateries here. They can also use online marketing but the customer base is within the area so online marketing is not that effective.

For a big business especially those with a branch store or office online marketing would be more effective especially if you have an email marketing system. That is a strong hold of your present customers to inform them of new offers particularly when there is a sale or a new product. Using social media is the most popular for online marketing now.