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The Different types of Paid Advertising
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[QUOTE="Holicent, post: 284909, member: 76163"] Paid advertising options are the primary means of reaching your audience online. There are two kinds of paid advertising: -Search Engine Marketing (SEM) -Social Media Advertising -Search Engine Marketing (SEM) is when you pay a third party to place search engine ads on your website or blog. This can help you get more traffic from Google or other search engines, which will in turn lead to more sales. SEM also helps you build brand awareness and credibility for your business. -Social Media Advertising is when you advertise through social media platforms like Facebook, Twitter, Instagram, Pinterest and LinkedIn. You post content that people see that are related to your business and ask them to like/share it if they're interested in what you offer. The idea is that these likes will lead others who also like your business's content to visit your website or purchase from you directly on their own site without ever knowing they were directed there by an ad! [/QUOTE]
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