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[QUOTE="Setho, post: 231216, member: 29023"] Advertising in general is something that a lot of people usually do not seem to understand how it works. If you are advertising then it means that you are trying to put your business in the faces of your potential customers . It might look simple because it is easy to set up but it is not exactly like that because you need to be putting the business in the front of the right people as any other thing apart from that means that you are wasting your budget . There are a lot of social media platforms and a lot of them are usually tailored to achieve a particular purpose . For example Twitter is a third sharing app while Instagram is a picture and media sharing site while YouTube is mainly a video sharing site. There is also differences in demographic as use is different with geographical location as well as age so you have to consider all these things. In general are usually come to the conclusion that whenever a business want to start up a social Media campaign that is designated specifically for awareness then Facebook should be in their marketing plan because it contains virtually every checkbox . [/QUOTE]
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