Jasz
VIP Contributor
If you pay enough attention to advertisements, you'll notice a curious pattern: something very interesting or eye-catching happens right away and grabs your attention. The product's features and benefits are complemented by the background description, which piques your interest. Before you know it, the appealing presentation and persuasive style had sparked a desire within you to give the product at least one try, eventually leading you to buy it.
The power of AIDA is obvious if you have had a similar experience or know someone who has. In that case, it shouldn't come as much of a surprise that the marketing industry invented it to attract customers.
Today, AIDA strategies are utilized in Business Composing for a similar reason - to draw and dazzle the peruser with your show and influence.
Attention: is the first of AIDA's four steps. Attract the reader's attention with a catchy sentence
Interest: Focus on the reader's favorite benefits to pique their interest.
Desire: Inspire action from the reader in the middle paragraphs.
Actions: that the reader must take in order to achieve his goals.
The power of AIDA is obvious if you have had a similar experience or know someone who has. In that case, it shouldn't come as much of a surprise that the marketing industry invented it to attract customers.
Today, AIDA strategies are utilized in Business Composing for a similar reason - to draw and dazzle the peruser with your show and influence.
Attention: is the first of AIDA's four steps. Attract the reader's attention with a catchy sentence
Interest: Focus on the reader's favorite benefits to pique their interest.
Desire: Inspire action from the reader in the middle paragraphs.
Actions: that the reader must take in order to achieve his goals.
