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Strategies for Building and Managing Online Communities
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[QUOTE="King bell, post: 335768, member: 75687"] It is valuable for businesses to use building and managing online communities, because they help in ensuring that customers become more involved in the business loyalty and brand advocacy. The following strategies will help you build and manage your online communities effectively. 1. Define Your Purpose: Clearly state why you have formed this community on the internet. Is it for customer support, product feedback, networking or sharing knowledge? Knowing your objective helps attract the right people to join and also ensures that members find value while participating. 2. Choose a Suitable Platform: Opt for a platform that matches your community goals and target audience. Think about creating social media groups, forums or dedicated community platforms with the tools and functions needed to facilitate discussions or interactions. 3. Facilitate Engaging Content: Regularly share relevant and useful content to keep the group active. This may include blog posts, articles, videos, tutorials, industry news updates or any user generated content. Encourage members’ contributions of their own stuff as well as getting involved in conversations. [/QUOTE]
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