Storytelling in Business

[raaman]

Telling a story is an art. Telling a story in business is more than an art. Good storytelling is a special art that includes bringing facts to the story along with some extra and useful information.

It can bring the listener closer to the storyteller. The aim is to tell a compelling story that pulls the listener in. This way, the listener will really care about the outcome of the story.

The more a customer likes and listens to your story, the longer he or she will remain faithful customers to the business and establish brand and product loyalty with others.

 

[Lekhraj19]

I have listened to the story telling art to enhance business the first time. I mean to say that by simply telling a story how can a person earn money through his business. It looks thoughtful to me in the sense that most people in the business have to make a cold meet with the clients to make their business initially as people don't trust easily. But, talking in the way to gain attention seems of a different kind.

But, I have a question with it that will the new business owners can get benefits from it and how they should incorporate this method?