nihmathR
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SOCIAL PROOF TOOL - PROOF PULSE
What Is Social Proof and How Does it Help With Conversions?
- Social proof is a marketing technique that you can use to ease the minds of potential customers by showing them that others are using and enjoying your products and services.
- It’s based on a psychological phenomenon where people do what others do because they see those actions as socially popular and accepted.
- Social proof is an incredibly powerful tool because consumers want proof from others like them, not the brands trying to get their money.
- In fact, 92% of online consumers will look at product reviews before making a purchase. Product reviews are 12X more trusted than sales copy or product descriptions provided by manufacturers.
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