Social Media Manager Workflow

[Jasmine]

If you want to develop your career as a social media manager, you will have to understand the job properly.

Social media manager job requires you to

Monitor the brand

Build Strategy for free and paid promotion

Create content of all kinds (videos, short posts, images, graphics, memes, etc.)

Perform Online Reputation Management (ORM) in order to understand how the company or business is viewed online, how your partners, customers, etc. view the business on the internet.

Make reports by analyzing the analytics data on the social media platform.

Out of these 5 roles of a social media manager, do you know which rile is the most important? Well, it is the content creation role that is most important because you can connect with people only through your content. You can build a following and generate sales only through the content you publish.

Content creation involves researching, building an idea, brainstorming, writing, editing, designing, video making, etc. The process involved in content creation is also referred as depth of knowledge.

 

[Mika]

The social media manager is a person who manages social media accounts and pages of individuals, businesses, and brands. This is one of the highest money-making careers in recent times. However, the job is not very simple and it requires a lot of skills and activities. In order to manage social media pages, first of all, you need to know how a certain social media platform works, what are features available, what kind of people are most active on the platform, and how you can maximize your promotional activities. Secondly, you need the skills to create content specific to the social media platform you are using. If you are using tiktok, you need to become a video creator, if you are using Facebook, apart from video creator, you also need to be a copywriter to write short and catchy status, graphic designer to create interesting image-based posts (memes for example).