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SMM vs. Community Management: Differences and Use Cases
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[QUOTE="Ayuba Ernest, post: 253469, member: 70169"] It's no secret that social media marketing and community management are two very different things. While they both involve working with social media, the approaches and goals are quite different. Social media marketing is all about creating content and engaging with users in order to promote a brand or product. It's about driving traffic and sales through social media. Community management, on the other hand, is all about building and maintaining relationships with users. It's about providing support, managing conversations, and creating a sense of community around a brand or product. So, what are the differences between social media marketing and community management? And, more importantly, when should you use each? The main difference between social media marketing and community management is the goal. Social media marketing is focused on promoting a brand or product, while community management is focused on building and maintaining relationships with users. Here are some other key differences: Social media marketing is about creating content, while community management is about managing conversations. Social media marketing is about driving traffic and sales, while community management is about providing support and creating a sense of community. Social media marketing is typically more one-way, while community management is more two-way. So, when should you use social media marketing, and when should you use community management? As a general rule, you should use social media marketing when you want to promote a brand or product, and community management when you want to build and maintain relationships with users. However, there are exceptions to this rule. For example, if you're launching a new product, you may want to use community management to build relationships with users and get feedback on the product [/QUOTE]
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