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Business strategy
Should a business reach short-term goals before long-term goals?
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[QUOTE="CALVINDOL, post: 288618, member: 43757"] Goals and objectives achievement is definitely one of the main responsibilities and roles of a business organisation. However some business organisations speculate their goals and objectives into segments known as short and long-term goals and objectives. As the name implies short-term goals are those goals achieved within a short period of time in the business organisation, but that is only if the business makes bold and practical steps to achieve it. On the other hand long-term goals are those goals estimated to be achieved within a long period of time, which totally necessitate the business more than short-term goals. However when long-term goals are being achieved the business grows and develops. A newly established business cannot all-of-a-sudden set long-term goals without first of all setting short-term goals. It is always said that "great endings starts from little beginnings" . Furthermore, in a newly business organisation, goals and objectives achievements must be speculated first in short-term before long time. The business ability to achieve long-term goals and objectives will definitely be measured from its ability to achieve it's present short-term goals. For example, long-term goals such as multiplying the business firm in other locations of the country, can be accomplished if only the business can first of all achieve its short-term goals of winning the interest and loyalty of members of the public. Because it is only when a business earns the reputation and recognition of members of the public towards it's products and services, then it can possibly think of multiplying in various centres of the country in other to sell and to render its goods and services two more customers and clients. [/QUOTE]
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Should a business reach short-term goals before long-term goals?
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