SEO Factors

raaman

Valued Contributor
The algorithms of most search engines like Google are based on on-site SEO and off-site SEO factors when positioning a website. These, account for the use of internal links, that is, those links directed directly to your site.

It also includes back links, links from your site to another. However, you can find other factors also that influence positioning such as the anchor text of the link, and follow or no follow links.

In the end, the purpose of carrying out this type of strategy is based on the fact that when doing a search, most people only look at the first results that appear in the search engine.
 
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