Selling why distribution is important in the company

H

Hypnos123

Guest

Selling Why distribution is important in the company​


Without distribution of goods many good that had been produce will definitely spoil and higher loss will be recorded.

But to stop this not to happen that is why goods needed to be distributed to the necessary consumers that need it.

The channels of distribution provide the link between the supply or production and the consumption.

The marketer must have distribution objectives, having achieved on a consistent and continuous basis.

The possible distribution objectives that can be set for selected channels of distribution to achieve are;
(1) Appropriate and adequate distribution

(2) Access to the market and to target market customers

(3) Relative cost effectiveness in access and transaction value

(4) Competitive representation

(5) Reseller motivation

(6) Revenue returns from resellers

(7) Cost effectiveness in physical distribution. etc

And there are various types of distribution which can be:
(1) Through direct supply

(2) Through merchant supply

(3) Through short channel and

(4) Through long channel.

My question is why distribution is so important in the company?
 

Augusta

VIP Contributor
Distribution is important is one of the route by which money gets into the business. Whichever channel you would use in distributing your products the key thing is that money will be made at the end of the day. So apart from selling which could be retailing it is very good to distribute to those that might want bulk purchases and you would make the body in bulk too.
 

linneasandel

Active member
This is quite an informative post. Simply said, a successful distribution system indicates that the firm has a better probability of selling its items than its competitors. It is a critical measure that is utilised when making critical choices concerning sales, marketing, product development, and customer service.
 

Setho

VIP Contributor
One of the most important things that you should look into in business especially for agricultural and easily perishable goods is a valuable supply stock and a valuable feedstock. You should not just produce things for the sake of producing and then end up not getting people to buy so you should only produce as much as you think the society needs.
 
Top