Packaged frozen meat is now increasingly in demand. The habit of people who prefer raw red meat is now slowly starting to accept the presence of packaged frozen meat. The concept of All You Can Eat (AYCE) and BBQ has indeed been loved by many people in recent years. Even in the midst of a pandemic, the AYCE and BBQ concepts are still being hunted, even with some adjustments.
Frozen Meat business Strategy and Marketing
The frozen meat business is predicted to continue to color the food business in the future. Thus, the frozen meat business is not a temporary trend. Then, what is the strategy to start this business?
First, do a thorough survey. In a sense, the survey was conducted from all sectors. For example, do price checks to farmers and cattle slaughter centers. Because meat is prone to spoiling, it is important to take the meat directly from the first hand.
Then, do promotions so that people see your business. One of them is by way of free shipping promotions to other special discounts. In addition, there is nothing wrong with asking buyers to do testimonials. This is also an effective way of promotion to build consumer trust. Next, provide a clean place if you are going to take advantage of the offline market. Because food hygiene is determined by the place of production of the food. If you still rely on an online business, there's nothing wrong with uploading photos of a clean production site. Don't forget, keep an eye on the quality of frozen meat that will be marketed. Considering that meat is the main selling point in this business, the quality of the meat must be strictly maintained. Consistent, hygienic, and high quality are the three keywords to attract consumers' hearts.