Menu
Home
Advertise
Forums
Search forums
What's new
Unread posts
New articles
New article comments
Latest activity
Earn Money
Money apps
Passive Income
Paid Survey
Forex
Stock
Real estate
Paid to write
Social Media Earning
Review Website/Apps
Crytocurrency
Bitcoin (BTC)
Ethereum (ETH)
Crypto Exchange
Mining
Crypto Faucet / Airdrops
Binance
Business
Business strategy
Funding a business
Marketing
Digital Marketing
Social media marketing
Email marketing
Brand management
Personal Finance
Money Saving
Retirement
Personal loan
Savings for Students
Debt help
Tax relief
Insurance
Car Insurance
Life Insurance
Liability Insurance
Home Insurance
Health Insurance
Disability Insurance
FAQ
Log in
Register
What's new
Search
Search
Search titles only
By:
Search forums
Menu
Log in
Register
Install the app
Install
Home
Forums
Money Making Forums
Marketing Forums
Segmentation on the basis of consumer Preferences
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
[QUOTE="Emma Sali, post: 4942, member: 688"] [LEFT] Cnsumer process competitive brand information and reached at a judgement. We cannot generally define a single process which can elaborate the decision making process of all the consumers but there are some common elements used by nearly all the consumers while taking the decision consumer is always looking to satisfy a specific need secondly consumer is in search of certain benefits which he or she can get from a product the next is that consumer consider every product as a bundle of attributes that vary from each other. [TABLE="class: tr-caption-container, align: center, cellpadding: 0, cellspacing: 0"] [TR] [TD][URL="https://1.bp.blogspot.com/-4Cjte4Z_Wgk/WbA9qolO7LI/AAAAAAAAAHo/k-shNywEZ2oNXcLkFtX1a6pg2aF66z3qQCLcBGAs/s1600/consumer_preferences.jpg"][IMG]https://1.bp.blogspot.com/-4Cjte4Z_Wgk/WbA9qolO7LI/AAAAAAAAAHo/k-shNywEZ2oNXcLkFtX1a6pg2aF66z3qQCLcBGAs/s320/consumer_preferences.jpg[/IMG][/URL][/TD] [/TR] [TR] [TD="class: tr-caption"]Market Products[/TD] [/TR] [/TABLE] To understanf it fully lets take the example of some products and find out how consumer valued different attributes differently for different products [B]Tires[/B] If customer is looking for the tires the attribute his he is looking will be the safety thread life right quality comma and of course the price [B]Hotels[/B] If the same customer is looking for a hotel then he will consider location, cleanliness of the hotel, atmosphere, the dining facility and of course the price [B]Cameras[/B] While seeking the cameras the attributes evaluated will be picture sharpness, camera speech from my camera size comma price, battery timing [B] Mouthwash[/B] capacity to kill the germs It stays colour order are some of the attributes on which any mouthwash can be evaluated buyers give attention to those attributes which they think are most important. this is the reason that the market products are segmented according to the attributes preferred by different customers [/LEFT] [/QUOTE]
Insert quotes…
Verification
Post reply
Home
Forums
Money Making Forums
Marketing Forums
Segmentation on the basis of consumer Preferences
Top