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Role of Social Media in Modern Business.
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[QUOTE="Jasz, post: 261204, member: 61772"] The modern business is dependent on the use of social media to promote their products and services. Social networks such as Facebook, Twitter, Instagram and YouTube have become essential part of modern business activities. Social media companies such as Facebook and Twitter are now responsible for over half of all online sales in the U.S., which means that they have become very important for businesses. There are many advantages when using social media in marketing and advertising campaigns. The first advantage is that it allows you to reach large number of people at once. If you advertise something on television or radio then only a few thousand people may hear about it but if you advertise something through Facebook then millions of people will see your ad. Another advantage is that social media gives you instant feedback from customers so you can see whether or not people like your product or service or not. You also get a lot of data about what type of audience likes what kind of content, so you can target certain groups based on this information. You can also use social media for promoting events and other things related to your business like new products or services etc.. Social networking sites allow people to interact with each other which increases brand loyalty as well because people feel more involved with the company when they interact with other users via social media. [/QUOTE]
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