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Role of SEO in Digital Marketing
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[QUOTE="Nite, post: 331499, member: 28512"] Search Engine Optimisation plays a vital role in digital marketing by ensuring that a website appears in the top search results for relevant keywords. This is achieved through various techniques such as keyword research, on-page optimisation, and off-page optimisation. By focusing on these techniques, businesses can increase their online visibility, attract more organic traffic, and ultimately generate more leads and sales. [B]Key aspects of SEO for digital marketing. Keyword research[/B] Identify relevant keywords and phrases that your target audience is searching for and optimise your content accordingly. [B]On-page optimisation[/B] Ensure your website’s structure, content, and meta tags are optimised for search engines. [B]Off-page optimisation[/B] Focuses on improving a website’s search rankings and authority by acquiring high-quality backlinks from authoritative websites. [B]Content creation[/B] Develop high-quality, engaging content that appeals to your target audience and encourages them to share and link to your content. [/QUOTE]
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