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Reasons Why Your Ads Have Low Conversion
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[QUOTE="Shaf, post: 267993, member: 25467"] When I was running a blog, I decided to run some Facebook ads. The ads had very high impression rates, but the click through rates were so low I was pouring money down the drain. That was when I took a step back, did research on what types of ads work and found out where my mistakes were. One thing that's really important in an ad is the headline. If it is not compelling enough, people will skip your ad even if they see it multiple times. It should have a promise of a solution to their problem, hinting at possible benefit without giving away too much information. Another thing is the pictures. A lot of social media ads, which most people use these days have pictures on them. You need to use a picture that will stop people from scrolling past your ad, but it should also be related to what you are offering. It should also follow the guidelines of the advertising platform or your ad will not be approved. [/QUOTE]
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