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Push and Pull Strategy in Digital Marketing
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[QUOTE="ZayneSchultz, post: 342814, member: 107056"] To achieve this, business people can use push and pull strategies, either individually or in combination. Push strategy is aimed at promoting products to markets where there is already demand. It is active and aggressive, more often used in seasonal events, holidays, and new product launches. Implemented through contextual advertising, banners and other channels. A pull strategy, on the other hand, focuses on attracting customers with content that will interest the target audience. It is less aggressive and active, but more stable in the long term. [/QUOTE]
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