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Digital Marketing
Push and Pull Strategy in Digital Marketing
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[QUOTE="komalbhatt, post: 341950, member: 106219"] Push and pull strategies are common marketing approaches used to reach and engage with target audiences. In digital marketing, these strategies are adapted for the online environment, alongside you should also stay updated with the [I]latest marketing news[/I] and trends in digital marketing 1. Push Strategy: Push strategy involves pushing a product or service onto customers through various promotional efforts. Marketers push their offerings to the target audience without waiting for them to seek it out. Examples: - Email Marketing: Sending promotional emails or newsletters directly to subscribers. - Display Advertising: Placing ads on websites, apps, or social media platforms to reach potential customers. - Push Notifications: Sending notifications to users' devices to inform them about deals, discounts, or new products/services. - Sponsored Content: Paying to have promotional content displayed on third-party websites or social media platforms. 2. Pull Strategy: Pull strategy involves creating demand for a product or service, enticing customers to seek it out on their own. Rather than pushing products onto customers, marketers attract them through various means. Examples: - Content Marketing: Creating valuable and relevant content such as blog posts, articles, videos, or infographics to attract and engage potential customers. - Search Engine Optimization (SEO): Optimizing website content to rank higher in search engine results pages (SERPs) and attract organic traffic. - Social Media Marketing: Sharing engaging content, participating in conversations, and building a community on social media platforms to attract followers and customers. Key Differences: [LIST] [*]Push strategies are more about direct promotion and distribution, while pull strategies focus on creating demand and attracting customers. [*]Push strategies often involve interruptive marketing tactics, while pull strategies rely on creating valuable content and building relationships with customers. [*]Push strategies are more proactive and immediate, whereas pull strategies are more about building long-term brand awareness and loyalty. [/LIST] [/QUOTE]
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