Menu
Home
Advertise
Forums
Search forums
What's new
Unread posts
New articles
New article comments
Latest activity
Earn Money
Money apps
Passive Income
Paid Survey
Forex
Stock
Real estate
Paid to write
Social Media Earning
Review Website/Apps
Crytocurrency
Bitcoin (BTC)
Ethereum (ETH)
Crypto Exchange
Mining
Crypto Faucet / Airdrops
Binance
Business
Business strategy
Funding a business
Marketing
Digital Marketing
Social media marketing
Email marketing
Brand management
Personal Finance
Money Saving
Retirement
Personal loan
Savings for Students
Debt help
Tax relief
Insurance
Car Insurance
Life Insurance
Liability Insurance
Home Insurance
Health Insurance
Disability Insurance
FAQ
Log in
Register
What's new
Search
Search
Search titles only
By:
Search forums
Menu
Log in
Register
Install the app
Install
Home
Forums
Money Making Forums
Marketing Forums
Purchase Intention: Color-emotion Associations
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
[QUOTE="Ayuba Ernest, post: 253871, member: 70169"] When it comes to purchase intention, color-emotion associations can play a big role. For example, the color red is often associated with feelings of excitement and energy, while blue is often associated with feelings of calm and relaxation. Knowing this, businesses can use color to influence customers' purchase intentions. For example, if a business wants to increase customers' excitement about a product, they might use red in their marketing and packaging. Alternatively, if a business wants to calm customers and encourage them to take their time making a decision, they might use blue. Of course, businesses should never rely on color alone to influence purchase intention. The overall message, product quality, and customer service are still the most important factors. But when used correctly, color can be a powerful tool for influencing customers' emotions and, ultimately, their purchase decisions. [/QUOTE]
Insert quotes…
Verification
Post reply
Home
Forums
Money Making Forums
Marketing Forums
Purchase Intention: Color-emotion Associations
Top