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PPC vs. SEO Pay Per Click
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[QUOTE="kayode10, post: 72788, member: 26899"] Both PPC and SEO have own benefits as well as their downsides. Both of them are good sources of traffic and can help to generate target ones. PPC is good for a company that want to generate traffic fast to their offers and test how the market will react to the product or service they are bringing in. The best way to utilize PPC is to have lead capturing system in place in order to maximize the cost of running PPC. It can be a waste of money of you run PPC to drive traffic to offer as the conversion is low for the first contact. It is being said that it takes at least 3 or more contact before a buying decision is taking. SEO on the other hand might take lots time to manifest good result but the traffic keep coming even when no work is done. A good company works on both traffic methods to capture more customers. [/QUOTE]
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