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PPC, CPM, or CPA: Which is Good for Generating Sales?
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[QUOTE="Holicent, post: 272755, member: 76163"] There's a lot of confusion about which type of advertising is best for generating sales. In fact, there are three main types of advertising: PPC (Pay Per Click) ads appear on the first page of Google search results and can be targeted to specific keywords and phrases. These are the most effective ads because they're targeted to people who are actively looking for your products or services. The downside is that you need to bid high enough for these keywords to get them before anyone else does. Cost per click advertising is more expensive than PPC, but it's also more cost-effective. You pay each time someone clicks on an ad, regardless of whether they convert into a sale. This could lead to a big profit if you're targeting specific keywords with low competition. CPM (Cost Per Mille) advertising costs the same amount per thousand impressions as PPM (Cost Per Thousand). This means that if someone views 1,000 impressions of your ad, you'll pay $1 per 1,000 impressions. Although this method doesn't work well for direct response ads. [/QUOTE]
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PPC, CPM, or CPA: Which is Good for Generating Sales?
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