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Never Undermine The Power Of Motivation - A Reward System For Loyal Customers
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[QUOTE="Rachael, post: 222202, member: 68963"] As an intelligent entrepreneur, you should not wait to be told the importance of appreciating your customers. Definitely, customers are the backbone of any surviving business because without them, the business would be fruitless. It is pertinent and essential that you encourage your customers in one way or the other. In my country, during the end of year, specifically during the festive season of Christmas, most business owners do design a their logo or brand name on a gift item and issue out to their loyal customers when any day they happen to purchase products. Some business individuals are so oblivious that when a loyal customer recommends or gives you a referral, you are supposed to appreciate the customer way more than saying thank you, by issuing a bonus. This bonus would serve as a drive and a source of motivation to drive more sales. The power of rewarding customers has proven to be one of the techniques or skills in building a good rapport, while enhancing retention. I know of a hairdresser who has a loyal customer and each time this customer goes to make her hair, whatever she can afford is what she gets, she does not bargain price with her, I was curious to find out and she said that, the number of referrals the customer gives to her to make their hair is worth more than what she paid for the service and she would not mind if the loyal customer had not paid her at all. [/QUOTE]
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Never Undermine The Power Of Motivation - A Reward System For Loyal Customers
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