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Maintain a a Customer Complaint Database
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[QUOTE="Holicent, post: 272084, member: 76163"] [FONT=Verdana]Keeping a customer complaint database is an excellent way to monitor customer satisfaction levels. Having access to this information in real time can allow you to quickly identify trends and take action on issues that are important to your customers. This type of database will help you: Identify how your company is doing in resolving customer complaints Identify which complaints are most frequent, and why See how many times the same complaint was filed with the company Understand what kinds of complaints are most common, and why they occur. As a business, you should maintain a database of customer complaints. This database should be accessible to all employees who might need it. The database can be used for any number of reasons: to track the resolution of a complaint (if it is resolved at all) to see how many complaints are being filed in a given week or month to see if there are any trends in the number of complaints received by your company to see how many customers have complained about each product or service you offer.[/FONT] [/QUOTE]
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