raaman
Valued Contributor
Despite the changes that are coming to SEO with new algorithms that seek to improve the user experience, keywords are still an important ranking factor. They are the ones that tell the user and Google what the central theme is.
Every content has a central theme, and it is from that central theme, that a site or a web page is better positioned for certain searches on Google. This does not mean that keywords should be misused, as over- optimizing content.
If you add these keywords unnecessarily or unnaturally, it can lead Google to penalizing a post and even removing it from its search engine results pages. This means that a balance must be struck when introducing keywords into the content.
Every content has a central theme, and it is from that central theme, that a site or a web page is better positioned for certain searches on Google. This does not mean that keywords should be misused, as over- optimizing content.
If you add these keywords unnecessarily or unnaturally, it can lead Google to penalizing a post and even removing it from its search engine results pages. This means that a balance must be struck when introducing keywords into the content.