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Key to Advertising on Social Media
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[QUOTE="Mika, post: 300161, member: 29399"] Advertising is very essential to generate traffic, sales, and leads. You can launch your ad campaign on multiple platforms, however, in terms of reach and conversion social media platforms are the best. That’s because you can reach billions of people by advertising on social media and social media users take a cue from social proof to make a purchase decision. For example, if Mr. A bought something and if he is satisfied, he is likely to talk about the product on his social profiles, which will create social proof, thus leading to more sales. If you want to advertise on social media you have multiple options, for example, TikTok, Facebook, Youtube, Instagram, Twitter, etc. You can also run your ads in multiple formats, graphical ads, text-based ads, video ads, boost posts, etc. If you want to run ads on social platform, you will have to remember a couple of things, for example. First and foremost, in order to advertise on social media, you will have to choose the platform where your potential customers are concentrated. Every social platform have different kinds of active demographics, and you will have to choose accordingly. Secondly, when you are running ads, you will have to choose an ad format according to your advertising goal. You will also have to create interesting ads to improve conversion. [/QUOTE]
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